Peculiarities and competitive advantages:
The peculiarity of the profile is its focus on the system solution of marketing management problems of innovative enterprises and organizations.
Profiling forms a modern understanding of the innovation process, its models, the place and role of marketing in the management of innovative processes and products. The study of a wide range of modern marketing technologies and tools embedded in the innovation process expands the possibilities of their use by graduates in practice.

Mission:
training of highly qualified specialists in the field of marketing management of innovative enterprises

Purpose:
scientific-oriented development of theoretical training and practical skills of specialists and managers in the field of innovation marketing

Short summary:
This profile provides the deepening and enhancing of professional knowledge and practical competencies of specialists of marketing and other services of innovative enterprises and research organizations.

Profiling provides professional knowledge in the field of marketing of high technologies, service of innovative products, digital marketing, marketing analysis and commercialization of innovations.

Supervisor:
Pratasenia V.S., PhD, associate professor
Lecturers:

• Zhudro M.K., D.Sc., professor
• Anohina N.N., PhD, associate professor
• Samoilov M.V., PhD, associate professor
• Siniauskaya V.A., PhD, associate professor
• Karpeko O.I., PhD, associate professor
• Golanova J.M., PhD, associate professor
• Saevets A.N., PhD, associate professor

Contacts:

Main courses:
(government component)

• Microeconomic analysis and policy
• Macroeconomic analysis and policy
• Marketing and society
• Marketing of innovation project
• Data mining in marketing

Basis courses:

• Service of innovative products
• Marketing analysis
• Commercialization of innovations
• Quantitative analysis techniques in business

Elective courses:

• Psychotechnologies in the innovation management
• High-tech marketing
• Digital marketing

Optional subjects:

Pedagogy and psychology of higher education

Results:
deepening and enhancing of the innovation marketing competences of specialists of enterprises and organizations, graduates of the first cycle of higher education.

Places of practice:
Research institutes and research organizations; innovative enterprises and organizations

Areas of professional activity and places of graduates' employment:
marketing activity on the markets of innovative products( B2B and B2C); research institutes and research organizations, innovative enterprises and organizations

Admission procedure for international students http://bseu.by/english/admission.htm