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Marketing Department

The Department of Marketing was established in May 1994. The Department made a great contribution to the development of educational and methodological support, staffing of the new specialty "Marketing" for the Republic of Belarus. The founder of Belarusian marketing, Doctor of Economics, Professor Ivan Lyudvigovich Akulich, headed the Department of Marketing from 1994 to January 5, 2021.

The Department of Marketing has 16 full-time teachers. Of which: 2 Doctors of Economic Sciences/Professors, 6 PhD in Economics/Associate Professors, 1 PhD in Agricultural Sciences/Associate Professor, 1 PhD in Technical Sciences/Associate Professor, 6 assistants.

Specialties

The Department of Marketing trains the following specialists:

1. Higher education in the specialty 6-05-0412-04 "Marketing" represented by profilizations:
   • "Marketing" (without profiling, in Russian);
   • "International Marketing" (in Russian);
   • "International Marketing" (in English).
2. Advanced higher education (master's program) in the specialty 7-06-0412-04 "Marketing" is represented by profiles:
   • "International Marketing" (in Russian);
   • "International Marketing" (in English);
   • "Marketing in business" (in Russian);
   • "Marketing in business" (in English).
3. Postgraduate studies (in Russian, in English).
4. Doctorate

Educational activities

Academic disciplines of higher education:

Brend identity
Consumer Behavior
Consumer behavior in foreign markets
Customer Experience Management
Intercultural communications
International Marketing
International Marketing Management
Internet Marketing
Marketing
Marketing Management
Marketing in bank
Marketing in e-business
Marketing in industry
Marketing in trade
Marketing research in trade
Marketing theory
Nonprofit Marketing
Pricing policy in foreign markets
Product market research
Quality control
Relationship Marketing
Services Marketing
Strategic Marketing

Advanced higher education (master's program)

Brand management
Branding on the foreign market
Competitive Strategies
Competitive strategies in the foreign market
Controlling
Data Mining in Marketing
Digital Marketing
Direct Marketing
E-commerce
Global Brand Management
Global Marketing
Holistic Marketing
Industry Marketing
International Marketing Management
International strategic marketing
Marketing Analytics
Marketing Management
Marketing and Society
Nonprofit Marketing Management
Relationship Marketing
Theory and practice of merchandising

The Department of Marketing is implementing an experimental project: "Joint educational program of the Educational Establishment "Belarus State Economic University" (Republic of Belarus) and the Federal State Budgetary Educational Institution of Higher Education "Irkutsk National Research Technical University" (Russian Federation) with two bachelor's degrees issuance." Students of the 1st year of IRNITU are taught using remote technologies.

At the initiative of the Department of Marketing, a Cooperation Agreement was signed between the Chinese-Belarusian Joint-Stock Company "Industrial Park Development Company" and the educational institution "Belarusian State Economic University"

The department has a student research laboratory "SEARCH".
Branches of the Department of Marketing are organized in the framework of cooperation with the UE "Coca-Cola Beverages Belorussiya", JSC "Institute BELORGSTANKINPROM", JSC "Minsk Mechanical Plant named after S.I. Vavilov - managing company of BelOMO Holding Company".

The companies for the graduation assignments are represented in various business areas: marketing and advertising agencies; digital marketing agencies; e-commerce companies; IT companies; wholesale and retail trade enterprises; large industrial enterprises; fintech; banks, etc.

Research work

The main scientific directions of research of the department are:

• relationship marketing;
• digital marketing;
• international marketing;
• marketing communications;
• marketing management;
• • service marketing.

The staff of the Department of Marketing performs the topics of the research work.

The Department pays great attention to the training of graduate students, applicants and doctoral students.

Under the scientific guidance of the head of the Department of Marketing Golik V.S. a collection of scientific papers "Management and Marketing: Experience and Problems" is published.

The Department of Marketing organizes scientific and practical events. The invited practitioners conduct classes for students and undergraduates.

Every year, the staff of the department publishes more than 60 printed works in scientific and practical journals and collections, monographs and textbooks.

Book editions

1. Akulich, I.L. Marketing: a textbook for students of higher education institutions in economic specialties / I.L. Akulich. - Minsk: BSEU, 2020. - 541 p.
2. Akulich, IL International marketing: a textbook for university students in economics. specialist. / I. L. Akulich. – Minsk: Tetralit, 2014. – 512 p.
3. Akulich, I.L. Fundamentals of Marketing / I.L. Akulich, I.Z. Gerchikov. – Minsk: A.N. Varaksin, 2017. – 412 p. : ill.
4. Akulich, I.L. Relationship marketing / I.L. Akulich. – Minsk: Higher School, 2010. – 256 p.
5. Akulich, I.L. Fundamentals of Marketing. Workshop. Tutorial. – Minsk: BSEU, 2017. – 383 p.
6. Morozevich, O.A. Banking marketing: workshop / O.A. Morozevich, E.S. Golomazova, O.I. Milevskaya; Ministry of Education of the Republic of Belarus, Belarus. state economy university. – Minsk: BSEU, 2020. – 161, [1] p. : ill.
7. Sushkevich, E.A. Consumer behavior: workshop: textbook / E.A. Sushkevich. – Minsk: Higher School, 2020. – 149 p.
8. Management and marketing: experience and problems: collection of scientific papers / Belarus State Economic University; Under the general editorship of  PhD in Economics, Associate Professor Golik V.S. – Minsk: A.N. Varaksin, 2021. – 386 p.
9. Management and marketing: experience and problems: collection of scientific papers / Belarus State Economic University; Under the general editorship of  PhD in Economics, Associate Professor Golik V.S.  – Minsk: A.N. Varaksin, 2022. – 292 p.
10. Management and marketing: experience and problems: collection of scientific papers / Belarus State Economic University; Under the general editorship of  PhD in Economics, Associate Professor Golik V.S.  – Minsk: A.N. Varaksin, 2023.

The Department of Marketing invites scientists and practitioners to cooperate for the training of students, undergraduates and graduate students.