The Department of Industrial Marketing and Communications
Chair of the Department:
Vasil Pratasenia
PhD in economics
docent
The department staff includes 15 lecturers (head of the department, 1 professor, 9 associate professors, 4 assistants) and 2 specialists.
Specialties
The department graduates first-cycle students on the specialty 1-26 02 03 “Marketing” (specialization 1-26 02 03 06 “Industrial marketing”) and 1-26 02 06 “Advertising”.
Educational activities
Disciplines
I stage of higher education
- Exchange trade in industrial products
- Branding
- Brand management
- Graphical design
- Innovation and creativity in advertising
- Integrated communications
- Integrated marketing communications
- Integrated marketing communications in business
- Art of sales
- Research in advertising activity
- Computer technologies in advertising
- Copywriting
- Marketing of innovations
- Marketing research
- Marketing research and analytics
- Marketing communications
- Intercultural communications
- Inter-firm marketing
- Merchandising
- Buyer behavior
- Consumer and buyer behavior
- Forecasting in advertising
- Forecasting of commodity markets
- Promotion on В2В market;
- Industrial service
- Advertising at sales locations
- Advertising in Internet
- Semiotics
- Social advertising
- Social-economic context of advertising
- Theory of advertising
- Technologies of adverting products manufacture
- Customer relationship management
- Purchasing management
- Advertising activity management
- Sales management
- Activity-based costing analysis
- Evolution of advertising
II stage of higher education (master’s degree)
- Service of innovation products
- Marketing analysis
- Commercialization of innovations
- Psychotechnologies in innovation management
- Marketing of high technologies
- Digital marketing
- Marketing of innovation project
Research work
Scientific interests of the department include following directions of the research:
- industrial marketing;
- marketing communications;
- purchasing and sales management;
- inventory range management;
- customer psychology and behavior;
- commodity market research;
- marketing of innovations.
Main textbooks, educational ad methodical publications of the department staff:
- Zhudro, M.K. Economics of the organizations: practical textbook for students of economic specialties / M.K. Zhudro, M.M. Zhudro. – Minsk: Higher school, 2018.
- Glushakov, V.E. Marketing: practical textbook for listeners of retraining and professional development / V.E. Glushakov, V.S. Pratasenya. – Minsk: BSEU, 2017.
- Enin, Y.I. Innovation management and marketing: course of lectures / Y.I. Enin, A.A. Pilyutik, N.A. Podobed. – Minsk: Law and economics экономика, 2017.
- Samoilov, M.V. Goods packaging: laboratory practical textbook / M.V. Samoilov, I.P. Kovgan, I.S. Mikhalovsky. – Minsk: BSEU, 2017. .
- Pratasenya, V.S. Marketing in purchasing sphere: textbook / V.S. Pratasenya. – Minsk: BSEU, 2016.
- Marketing communications: practical textbook. In 2 volumes. V.1. / [V.S. Pratasenya et al.] – Minsk: BSEU, 2015. V. 2 / [G.A. Scherbich et al.]. - Minsk: BSEU, 2016.
- Basko, I.M. Activity-based costing: practical textbook / I.M. Basko, N.L. Truskevich. - Minsk: BSEU, 2014.
- Karpeko, O.I. Advertising management: textbook / O.I. Karpeko. – Minsk: BSEU, 2014.
- Saevets, A.N. Industrial goods exchange trading: textbook / A.N. Saevets, M.V. Samoilov, A.A. Gurtovoi. – Minsk: BSEU, 2014.
- Marketing communications: course of lectures. In 2 volumes. V.1. / G.A. Scherbich, I.M. Basko. – Minsk: BSEU, 2012. .; V.2. / [V.S. Pratasenya et al.]. – Minsk: BSEU, 2013.
- Pratasenya, V.S. Advertising theory and history: textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya. - Minsk: BSEU, 2012. – 186 p.
- Pratasenya, V.S. Advertising theory and history: practical textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya, N.A. Karelina, Y.E. Chelypina. - Minsk: BSEU, 2012.
- Pratasenya, V.S. Theoretical bases of marketing: textbook / V.S. Pratasenya. – Minsk: BSEU, 2012.
- Saevets, A.N. Customer behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2012
- Karpeko, O.I. Industrial marketing: practical textbook / O.I. Karpeko., Y.E. Chelypina. – Minsk: BSEU, 2012
- Zhudro, M.K. Marketing and pricing: textbook / M.K. Zhudro, T.G. Zorina. – Minsk: BSEU, 2010
- Basko, I.M. Activity-based costing: textbook / I.M. Basko. – Minsk: BSEU, 2010
- Karpeko, O.I. Industrial marketing: textbook / O.I. Karpeko. – Minsk: BSEU, 2010
- Saevets, A.N. Buyers behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2009.
- Saevets, A.N. Buyers behavior: practical textbook / A.N. Saevets, P.P. Kit. - Minsk: BSEU, 2009.
- Pratasenya, V.S. Sales management at the enterprise: practical textbook / V.S. Pratasenya, P.P. Kit. - Minsk: BSEU, 2009
- Gurtovoi, A.A. Market prognostics: practical textbook / A.A. Gurtovoi. – Minsk: BSEU, 2009
- Samoilov, M.V. Goods packaging: textbook / M.V. Samoilov, M.A. Zilbergleit, A.A. Gubarev. – Minsk: BSEU, 2009
- Enin, Y.I. Marketing regulation of EEU transport and logistics infrastructure: course of lectures / Y.I. Enin, N.A. Podobed, A.A. Pilyutik. – Minsk: Law and economics, 2020
- Zhalezka, B. Management Information Systems / B. Zhalezka, O. Gulina, V. Siniauskaya. – Minsk: Kovcheg, 2019
International relations dep.
e-mail : umoms@bseu.by
Tel.: (+375 17) 209-88-32,
International students office:
Tel.: (+375 17) 209-79-71