The Department of Industrial Marketing and Communications

Dean: Aleksandr A. Tsygankow

Chair of the Department:

Vasil Pratasenia
PhD in economics
docent

The department staff includes 15 lecturers (head of the department, 1 professor, 9 associate professors, 4 assistants) and 2 specialists.

The department graduates first-cycle students on the specialty 1-26 02 03 “Marketing” (specialization 1-26 02 03 06 “Industrial marketing”) and 1-26 02 06 “Advertising”.

The department provides teaching of the following disciplines for students:

The department graduates second-cycle master students on the specialty 1-26 81 05 “Marketing” within master program “Marketing management of innovation development of the organization”.

The department provides teaching of the following disciplines for master students:

Scientific interests of the department include following directions of the research:

Main textbooks, educational ad methodical publications of the department staff:

  1. Zhudro, M.K. Economics of the organizations: practical textbook for students of economic specialties / M.K. Zhudro, M.M. Zhudro. – Minsk: Higher school, 2018. – 318 p.
  2. Glushakov, V.E. Marketing: practical textbook for listeners of retraining and professional development / V.E. Glushakov, V.S. Pratasenya. – Minsk: BSEU, 2017. – 80 p.
  3. Enin, Y.I. Innovation management and marketing: course of lectures / Y.I. Enin, A.A. Pilyutik, N.A. Podobed. – Minsk: Law and economics экономика, 2017. - 115 p.
  4. Samoilov, M.V. Goods packaging: laboratory practical textbook / M.V. Samoilov, I.P. Kovgan, I.S. Mikhalovsky. – Minsk: BSEU, 2017. – 76 p.
  5. Pratasenya, V.S. Marketing in purchasing sphere: textbook / V.S. Pratasenya. – Minsk: BSEU, 2016. – 201 p.
  6. Marketing communications: practical textbook. In 2 volumes. V.1. / [V.S. Pratasenya et al.] – Minsk: BSEU, 2015. – 122 p.; V. 2 / [G.A. Scherbich et al.]. - Minsk: BSEU, 2016. – 112 p.
  7. Basko, I.M. Activity-based costing: practical textbook / I.M. Basko, N.L. Truskevich. - Minsk: BSEU, 2014. – 141 p.
  8. Karpeko, O.I. Advertising management: textbook / O.I. Karpeko. – Minsk: BSEU, 2014. – 346 p.
  9. Saevets, A.N. Industrial goods exchange trading: textbook / A.N. Saevets, M.V. Samoilov, A.A. Gurtovoi. – Minsk: BSEU, 2014. – 150 p.
  10. Marketing communications: course of lectures. In 2 volumes. V.1. / G.A. Scherbich, I.M. Basko. – Minsk: BSEU, 2012. – 171 p.; V.2. / [V.S. Pratasenya et al.]. – Minsk: BSEU, 2013. – 122 p.
  11. Pratasenya, V.S. Advertising theory and history: textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya. - Minsk: BSEU, 2012. – 186 p.
  12. Pratasenya, V.S. Advertising theory and history: practical textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya, N.A. Karelina, Y.E. Chelypina. - Minsk: BSEU, 2012. – 113 p.
  13. Pratasenya, V.S. Theoretical bases of marketing: textbook / V.S. Pratasenya. – Minsk: BSEU, 2012. – 194 p.
  14. Saevets, A.N. Customer behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2012. – 330 p.
  15. Karpeko, O.I. Industrial marketing: practical textbook / O.I. Karpeko., Y.E. Chelypina. – Minsk: BSEU, 2012. – 192 p.
  16. Zhudro, M.K. Marketing and pricing: textbook / M.K. Zhudro, T.G. Zorina. – Minsk: BSEU, 2010. – 133 p.
  17. Basko, I.M. Activity-based costing: textbook / I.M. Basko. – Minsk: BSEU, 2010.
  18. Karpeko, O.I. Industrial marketing: textbook / O.I. Karpeko. – Minsk: BSEU, 2010. – 414 p.
  19. Saevets, A.N. Buyers behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2009. – 200 p. 
  20. Saevets, A.N. Buyers behavior: practical textbook / A.N. Saevets, P.P. Kit. - Minsk: BSEU, 2009. – 173 p.
  21. Pratasenya, V.S. Sales management at the enterprise: practical textbook / V.S. Pratasenya, P.P. Kit. - Minsk: BSEU, 2009. – 320 p.
  22. Gurtovoi, A.A. Market prognostics: practical textbook / A.A. Gurtovoi. – Minsk: BSEU, 2009. – 106 p.
  23. Samoilov, M.V. Goods packaging: textbook / M.V. Samoilov, M.A. Zilbergleit, A.A. Gubarev. – Minsk: BSEU, 2009. – 145 p.

 

Contacts

Address: 26 Partizansky Av., Room 128, Bldg 3

Tel.:+375 17 209-88-67

Fax:+375 17 20- 88-67

Email: kpmk@bseu.by

Site:http://bseu.by/fmk/

disciplines

  • Introduction into specialty
  • Industrial goods exchange trading
  • Business intelligence
  • Graphical design
  • Art of sales
  • Advertising research
  • Computer technologies in advertising
  • Copyrighting
  • Marketing of innovations
  • Marketing research
  • Marketing communications
  •  Cross-cultural communications
  • Inter-company marketing
  • Buyers’ behavior
  • Customers’ behavior and advertising psychology
  • Commodity market prognostics
  • Internet advertising
  • Semiotics
  • Social advertising
  • Advertising theory and history
  • Advertising theory
  • Technologies of advertising products manufacturing
  • Customer relationship management
  • Purchasing management
  • Advertising management
  • Sales management
  • Activity-based costing
  • Activity-based costing in advertising
  • Economics of the organization (enterprise)