The Department of Industrial Marketing and Communications

Dean: Aleksandr A. Tsygankow

Chair of the Department:

Vasil Pratasenia
PhD in economics
docent

The department staff includes 15 lecturers (head of the department, 1 professor, 9 associate professors, 4 assistants) and 2 specialists.

Specialties

The department graduates first-cycle students on the specialty 1-26 02 03 “Marketing” (specialization 1-26 02 03 06 “Industrial marketing”) and 1-26 02 06 “Advertising”.

Educational activities

Disciplines

I stage of higher education

II stage of higher education (master’s degree)

Research work

Scientific interests of the department include following directions of the research:

Main textbooks, educational ad methodical publications of the department staff:

  1. Zhudro, M.K. Economics of the organizations: practical textbook for students of economic specialties / M.K. Zhudro, M.M. Zhudro. – Minsk: Higher school, 2018.
  2. Glushakov, V.E. Marketing: practical textbook for listeners of retraining and professional development / V.E. Glushakov, V.S. Pratasenya. – Minsk: BSEU, 2017.
  3. Enin, Y.I. Innovation management and marketing: course of lectures / Y.I. Enin, A.A. Pilyutik, N.A. Podobed. – Minsk: Law and economics экономика, 2017.
  4. Samoilov, M.V. Goods packaging: laboratory practical textbook / M.V. Samoilov, I.P. Kovgan, I.S. Mikhalovsky. – Minsk: BSEU, 2017. .
  5. Pratasenya, V.S. Marketing in purchasing sphere: textbook / V.S. Pratasenya. – Minsk: BSEU, 2016.
  6. Marketing communications: practical textbook. In 2 volumes. V.1. / [V.S. Pratasenya et al.] – Minsk: BSEU, 2015. V. 2 / [G.A. Scherbich et al.]. - Minsk: BSEU, 2016.
  7. Basko, I.M. Activity-based costing: practical textbook / I.M. Basko, N.L. Truskevich. - Minsk: BSEU, 2014.
  8. Karpeko, O.I. Advertising management: textbook / O.I. Karpeko. – Minsk: BSEU, 2014.
  9. Saevets, A.N. Industrial goods exchange trading: textbook / A.N. Saevets, M.V. Samoilov, A.A. Gurtovoi. – Minsk: BSEU, 2014.
  10. Marketing communications: course of lectures. In 2 volumes. V.1. / G.A. Scherbich, I.M. Basko. – Minsk: BSEU, 2012. .; V.2. / [V.S. Pratasenya et al.]. – Minsk: BSEU, 2013.
  11. Pratasenya, V.S. Advertising theory and history: textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya. - Minsk: BSEU, 2012. – 186 p.
  12. Pratasenya, V.S. Advertising theory and history: practical textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya, N.A. Karelina, Y.E. Chelypina. - Minsk: BSEU, 2012.
  13. Pratasenya, V.S. Theoretical bases of marketing: textbook / V.S. Pratasenya. – Minsk: BSEU, 2012.
  14. Saevets, A.N. Customer behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2012
  15. Karpeko, O.I. Industrial marketing: practical textbook / O.I. Karpeko., Y.E. Chelypina. – Minsk: BSEU, 2012
  16. Zhudro, M.K. Marketing and pricing: textbook / M.K. Zhudro, T.G. Zorina. – Minsk: BSEU, 2010
  17. Basko, I.M. Activity-based costing: textbook / I.M. Basko. – Minsk: BSEU, 2010
  18. Karpeko, O.I. Industrial marketing: textbook / O.I. Karpeko. – Minsk: BSEU, 2010
  19. Saevets, A.N. Buyers behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2009.
  20. Saevets, A.N. Buyers behavior: practical textbook / A.N. Saevets, P.P. Kit. - Minsk: BSEU, 2009.
  21. Pratasenya, V.S. Sales management at the enterprise: practical textbook / V.S. Pratasenya, P.P. Kit. - Minsk: BSEU, 2009
  22. Gurtovoi, A.A. Market prognostics: practical textbook / A.A. Gurtovoi. – Minsk: BSEU, 2009
  23. Samoilov, M.V. Goods packaging: textbook / M.V. Samoilov, M.A. Zilbergleit, A.A. Gubarev. – Minsk: BSEU, 2009
  24. Enin, Y.I. Marketing regulation of EEU transport and logistics infrastructure: course of lectures / Y.I. Enin, N.A. Podobed, A.A. Pilyutik. – Minsk: Law and economics, 2020
  25. Zhalezka, B. Management Information Systems / B. Zhalezka, O. Gulina, V. Siniauskaya. – Minsk: Kovcheg, 2019

 

Contacts

Address: 26 Partizansky Av., Room 128, Bldg 3

Tel.:+375 17 209-88-67

Fax:+375 17 20- 88-67

Email: kpmk@bseu.by

Site:http://bseu.by/fmk/